![]() On November 25, 2002, Deckers Outdoor Cooperation acquired the worldwide Teva patents, trademarks, and other assets from Mark Thatcher. The first model, called "Hurricane", is the basis of all Teva sandals. The sandal was redesigned, creating the Universal Strapping System. Deckers eventually obtained exclusive rights to Teva, including US patent #4,793,075 for the basic design and a trademark for the brand name. In late 1985, Thatcher set up an exclusive licensing agreement with Deckers Corporation to manufacture and distribute Teva sandals. He then started the Tevas company in Flagstaff, Arizona. Thatcher sued California Pacific and won his case the following year, severing links with California Pacific. California Pacific then claimed rights over the Teva name and patent, stating that Thatcher was merely an employee of their company. However, in 1984 a sudden high demand of Teva sandals arose as young Americans found the sandal fashionable. Although it was effective water sports footwear, it proved less effective for regular sports, as the first Teva users often complained of blisters between the first and second toes caused by the thong-style strapping system. Thatcher patented his invention and signed an agreement with the shoemaker California Pacific to manufacture the shoes, while he marketed the "amphibious utility sandals" as their salesman, selling 200 pairs the first year. Thatcher added a nylon ankle strap to a traditional thong-style sandal, thus creating the first sports sandal. Sneakers would become heavy when wet and would take days to dry, and flip-flops would slide off feet very easily. While working as a rafting guide in 1982 he noticed the lack of proper shoes for river activities. Geophysicist Mark Thatcher invented Teva ( Hebrew: טבע, pronounced "teh-vah" not "tee-vah," Hebrew for "nature" ). Deckers Europe Limited (located in the UK).Deckers Benelux B.V., (located in the Netherlands).StellaDeck Fashion Limited (located in Hong Kong).Deckers Outdoor (Guangzhou) Consulting Co., Ltd (located in China).Deckers (Beijing) Trading Co., Ltd (located in China).Deckers Asia Pacific Limited (located in Hong Kong).Deckers International Limited, located in Bermuda.Deckers Retail, LLC (located in California).Deckers Consumer Direct Corporation (located in Flagstaff, Arizona), an e-commerce corporation.Deckers Cabrillo, LLC (located in California).Corporate structure ĭeckers corporate subsidiaries include: In the Americas In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry. In 2003, Deckers’ UGG boots became well known after Oprah Winfrey included the boots on The Oprah Winfrey Show's Favorite Things segment. In 2002, Deckers purchased Teva's patents, trademarks, and other assets. In 1993, Otto renamed his company Deckers Outdoor Corporation when it went public on the NASDAQ, and Deckers purchased Simple Shoes. In 1985, Deckers expanded its range of sandals when it entered into a licensing agreement to produce and distribute Teva sandals. ![]() Liking the name, Lopker and Otto named the brand Deckers. In 1975, Doug Otto visited Hawaii on business and found that locals referred to his sandals as "deckas", a slang word based on their striped layered construction that resembled a "deck" of stacked wood. In 1973, Karl Lopker began his career making and selling flip-flops at craft fairs along the West Coast of the United States. 4.1 Impact of the UGG brand on performance.
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